University foodservice: an overview of factors influencing the customers' dining choice

• Main Authors: Salehuddin, Nadzirah, Abdul Karim, Muhammad Shahrim, Ghazali, Hazrina, Othman, Mohhidin
• Format: Article
• Language: English
• Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/30426/1/30426.pdf; http://psasir.upm.edu.my/id/eprint/30426/; http://www.ifrj.upm.edu.my/volume-20-2013.html

On-campus foodservices were thought to be the first choice for university students to dine in. However, these seemingly captive consumers have been opting for off-campus foodservice as their preferred outlet. This paper aims to uncover specific factors that motivate undergraduate students to dine-i...