University foodservice: an overview of factors influencing the customers' dining choice
On-campus foodservices were thought to be the first choice for university students to dine in. However, these seemingly captive consumers have been opting for off-campus foodservice as their preferred outlet. This paper aims to uncover specific factors that motivate undergraduate students to dine-i...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/30426/1/30426.pdf http://psasir.upm.edu.my/id/eprint/30426/ http://www.ifrj.upm.edu.my/volume-20-2013.html |
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