Convenient or trendy: factors influencing consumption at Malaysian home-grown full-service restaurants

Full-service restaurants have no geographical boundaries to limit the kinds of food and related services they offer in a rapidly growing global food industry. In Malaysia they are becoming especially visible in the urban areas where full-service restaurant operators including hawkers have recorded s...

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Bibliographic Details
Main Authors: Rezai, Golnaz, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir, Phuah, Kit Teng
Format: Article
Language:English
Published: Routledge 2013
Online Access:http://psasir.upm.edu.my/id/eprint/29354/1/Convenient%20or%20trendy%20factors%20influencing%20consumption%20at%20Malaysian%20home-grown%20full-service%20restaurants.pdf
http://psasir.upm.edu.my/id/eprint/29354/
http://www.tandfonline.com/doi/abs/10.1080/08974438.2013.798753
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