Convenient or trendy: factors influencing consumption at Malaysian home-grown full-service restaurants

• Main Authors: Rezai, Golnaz, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir, Phuah, Kit Teng
• Format: Article
• Language: English
• Published: Routledge 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/29354/1/Convenient%20or%20trendy%20factors%20influencing%20consumption%20at%20Malaysian%20home-grown%20full-service%20restaurants.pdf; http://psasir.upm.edu.my/id/eprint/29354/; http://www.tandfonline.com/doi/abs/10.1080/08974438.2013.798753

Full-service restaurants have no geographical boundaries to limit the kinds of food and related services they offer in a rapidly growing global food industry. In Malaysia they are becoming especially visible in the urban areas where full-service restaurant operators including hawkers have recorded s...