Development of rural herbal entrepreneurship in Malaysia

The purpose of this research is to highlight the critical success and failure factors among rural Malay herbal entrepreneurs in Malaysia. As this was an exploratory research, a case study method was used as it gave an in-depth explanation on the issues regarding rural herbal entrepreneurship. This s...

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Bibliographic Details
Main Authors: Paul, Kamal Chandra, Hamzah, Azimi, Abu Samah, Bahaman, Ismail, Ismi Arif, Alby, Jeffrey Lawrence D'Silva
Format: Article
Language:English
Published: Canadian Center of Science and Education 2013
Online Access:http://psasir.upm.edu.my/id/eprint/28997/1/28997.pdf
http://psasir.upm.edu.my/id/eprint/28997/
http://www.ccsenet.org/journal/index.php/ijbm/article/view/26494
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