An innovative strategy in community development through corporate social responsibility: practices and outcomes

• Main Authors: Alias, Siti Noormi, Ismail, Maimunah, Mohd. Rasdi, Roziah
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2011
• Online Access: http://psasir.upm.edu.my/id/eprint/19013/1/ID%2019013.pdf; http://psasir.upm.edu.my/id/eprint/19013/

Corporate social responsibility (CSR) is an innovative strategy in developing community resources in Malaysia. This article reports on results of a study on CSR practices and outcomes. The practices are examined based on orientations of the CSR implemented by corporations in community development pa...