Creating competitive advantage through service innovation within the banking sector of Ghana: the strategic implementation of corporate social responsibility
Increasing competition within markets globally are pushing banking institutions to become more innovative in-service delivery to maintain continuous competitive advantage. Banking institutions are now competing on the basis of services offered as true value. Service innovation involves services that...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/100648/1/GeorgeDominicKofi2022_CreatingCompetitiveAdvantageThroughService.pdf http://eprints.utm.my/id/eprint/100648/ http://dx.doi.org/10.6007/IJARBSS/v12-i5/13260 |
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