The influence of business profiles on brand equity awareness among small and medium scale food entrepreneurs in Terengganu
The state government of Terengganu, Malaysia is encouraging small scale entrepreneurs to get involve in the promotion, packaging, labeling and branding of their products. However, the number of entrepreneurs in the state who are presently involved in branding is still small. A survey was conducted u...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Interdisciplinary Business Research
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17206/1/The%20influence%20of%20business%20profiles%20on%20brand%20equity%20awareness%20among%20small%20and%20medium%20scale%20food%20entrepreneurs%20in%20Terengganu.pdf http://psasir.upm.edu.my/id/eprint/17206/ https://ijcrb.webs.com/archives.htm |
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