Level of awareness towards brand equity among Malay entrepreneurs in food industry in Terengganu / Muhammad Abi Sofian Abd Halim, Wan Asri Wan Ab Aziz and Zainuddin Zakaria

Today, most of local entrepreneurs who are involved in small and medium industry (SMI) have encouraged producing a quality product to fulfill the consumer requirement. Entrepreneurs also have to know a new trend in product development like a promotion, packaging, labeling and branding. Government ha...

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Bibliographic Details
Main Authors: Abd Halim, Muhammad Abi Sofian, Wan Ab Aziz, Wan Asri, Zakaria, Zainuddin
Format: Research Reports
Language:English
Published: 2008
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/54594/1/54594.pdf
https://ir.uitm.edu.my/id/eprint/54594/
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