Material management in themed restaurants: inspiring the experience economy

• Main Authors: Che Ishak, Farah Adibah, Crang, Philip, Abdul Karim, Muhammad Shahrim
• Format: Article
• Language: English
• Published: Penerbit Universiti Teknologi MARA (UiTM) Malaysia 2017
• Online Access: http://psasir.upm.edu.my/id/eprint/13765/1/Material%20management%20in%20themed%20restaurants%20inspiring%20the%20experience%20economy.pdf; http://psasir.upm.edu.my/id/eprint/13765/; http://www.jthca.org/online-issues

In tune with wider ideas of an experience economy, the hospitality industry has increasingly focused less on giving a service to its customers and more on offering them memorable, sensory experiences. This paper looks at one facet of this provision of experiences: the material engineering and manage...