Exploring the issues and challenges in managing themed restaurant in Klang Valley, Malaysia

• Main Authors: Che Ishak, Farah Adibah, Mazlan, Norhabibah, Lokman, Nur Atiqah, Ab Karim, Muhammad Shahrim, Mohamad, Siti Fatimah
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2021
• Online Access: http://psasir.upm.edu.my/id/eprint/97226/1/ABSTRACT.pdf; http://psasir.upm.edu.my/id/eprint/97226/; https://hrmars.com/index.php/IJARAFMS/article/view/11490/Exploring-the-Issues-and-Challenges-in-Managing-Themed-Restaurant-in-Klang-Valley-Malaysia

Themed restaurant emphasizes the staging of the dining experience to attract its patrons. Its unique concept and décor excite patrons to explore new food consumption experience and make them a popular choice in the market. However, it appears that restaurants in this niche have shorter ‘shelf life’...