The influence of digital communication technology on university branding: an understanding of open and distance learning (ODL) from students’ perspectives

• Main Authors: Sharipudin, Mohamad-Noor Salehhuddin, Rejab, Mawarny Md, Tugiman, Nursafwah, Indiyati, Diyah, Andriani, Astri Dwi
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2024
• Online Access: http://psasir.upm.edu.my/id/eprint/111499/1/Sharipudin_MJComm2024%20ODL.pdf; http://psasir.upm.edu.my/id/eprint/111499/; https://ejournal.ukm.my/mjc/article/view/70338

Open and distance learning (ODL) refers to flexible educational opportunities regarding access and various knowledge acquisition methods. In the era of digital communication technologies, ODL offers flexible, self-directed learning techniques and comprehensive and engaging learning content. Most stu...