The influence of digital communication Technology on University Branding: an understanding of open and distance learning (odl) from students’ perspectives

• Main Authors: Mohamad-Noor Salehhuddin Sharipudin,, Mawarny Md. Rejab,, Nursafwah Tugiman,, Diyah Indiyati,, Astri Dwi Andriani,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2024
• Online Access: http://journalarticle.ukm.my/23847/1/komunikasi_23.pdf; http://journalarticle.ukm.my/23847/; https://ejournal.ukm.my/mjc/issue/view/1644

Open and distance learning (ODL) refers to flexible educational opportunities regarding access and various knowledge acquisition methods. In the era of digital communication technologies, ODL offers flexible, self-directed learning techniques and comprehensive and engaging learning content. Most stu...