Manipulation of female stereotypes in Chinese translations of fragrance product descriptions
Although most research examines female stereotypes in advertising, few studies focus on translating female stereotypes in advertising texts from English into Chinese. This study explores how female stereotypes are recognized in fragrance product descriptions and how they are manipulated in Chinese t...
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Main Authors: | Zhu, Li, Ang, Lay Hoon, Mansor, Nor Shahila |
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Format: | Article |
Published: |
Academy Publication
2023
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Online Access: | http://psasir.upm.edu.my/id/eprint/109286/ https://tpls.academypublication.com/index.php/tpls/article/view/5335 |
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