Effects of green authenticity on well-being, customer engagement and approach behavior toward green hospitality brands

Purpose This study aims to develop a robust theoretical framework to explain the impact of hotels’ green brand authenticity on guests’ perceptions of well-being, customer engagement and approach behaviors toward green brands. Design/methodology/approach In this study, the authors examined the e...

Full description

Saved in:
Bibliographic Details
Main Authors: Yu, Jongsik, Baah, Nancy Grace, Kim, Seongseop, Moon, Hyoungeun, Chua, Bee-Lia, Han, Heesup
Format: Article
Published: Emerald 2024
Online Access:http://psasir.upm.edu.my/id/eprint/106190/
https://www.emerald.com/insight/content/doi/10.1108/IJCHM-02-2023-0194/full/html
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items