Effects of green authenticity on well-being, customer engagement and approach behavior toward green hospitality brands
Purpose This study aims to develop a robust theoretical framework to explain the impact of hotels’ green brand authenticity on guests’ perceptions of well-being, customer engagement and approach behaviors toward green brands. Design/methodology/approach In this study, the authors examined the e...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Emerald
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/106190/ https://www.emerald.com/insight/content/doi/10.1108/IJCHM-02-2023-0194/full/html |
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