Role of social network services (SNS) sales promotions in generating brand loyalty for chain steakhouses
This research aimed to explore the impact of social network services (SNS) sales promotions on the brand loyalty generation process by considering the role of brand attitude, awareness, service quality, experience, trust, and attachment in the chain steakhouse industry. A field survey was conducted...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/82046/1/Role%20of%20social%20network%20services%20.pdf http://psasir.upm.edu.my/id/eprint/82046/ https://www.tandfonline.com/doi/abs/10.1080/1528008X.2019.1579078 |
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