Impact of core-product and service-encounter quality, attitude, image, trust and love on repurchase: full-service vs low-cost carriers in South Korea

• Main Authors: Han, Heesup, Yu, Jongsik, Chua, Bee Lia, Lee, Sanghyeop, Kim, Wansoo
• Format: Article
• Language: English
• Published: Emerald Publishing Limited 2019
• Online Access: http://psasir.upm.edu.my/id/eprint/80153/1/Impact%20of%20core-product%20and%20service-encounter%20quality%2C%20attitude%2C%20image%2C%20trust%20and%20love%20on%20repurchase%20Full-service%20vs%20low-cost%20carriers%20in%20South%20Korea.pdf; http://psasir.upm.edu.my/id/eprint/80153/; https://www.emerald.com/insight/content/doi/10.1108/IJCHM-05-2018-0376/full/html

Purpose – The purpose of this study was to examine airline passengers’ repurchase decision-making process by developing a sturdy theoretical framework comprising in-flight core-product and service-encounter quality, brand attitude, image, trust and love. The authors also attempted to examine if su...