Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination

• Main Authors: Abdul Raji, Mohd Nazri, Ab. Karim, Shahrim, Che Ishak, Farah Adibah, Arshad, Mohd Mursyid, Abdul Majid, Mohd Aliff
• Format: Article
• Published: Universiti Kebangsaan Malaysia Press 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/101423/; https://ejournal.ukm.my/gmjss/article/view/48756

Integrating the relationship between food and tourism destination has been an important issue in the current tourism scenario. More tourism leaders globally are recognizing the important role local food can play in strengthening a rural destination’s tourism product. Thus, the purpose of this study...