What Influences Customer�s Trust on Online Social Network Sites (SNSs) Sellers?
Analytic hierarchy process; Electronic commerce; Sales; Buyer-seller relationships; Customer trust; Multi criteria decision-making; Multicriteria decision-making; Multicriterion decision makings; Online commerce; Social commerces; Social Network Sites; Trust; Trust models; Social networking (online)
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Science and Information Organization
2023
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my.uniten.dspace-272672023-05-29T17:41:51Z What Influences Customer�s Trust on Online Social Network Sites (SNSs) Sellers? Ramli R. Bakar A.A. Rahim F.A. 57191413657 35178991300 57350579500 Analytic hierarchy process; Electronic commerce; Sales; Buyer-seller relationships; Customer trust; Multi criteria decision-making; Multicriteria decision-making; Multicriterion decision makings; Online commerce; Social commerces; Social Network Sites; Trust; Trust models; Social networking (online) Customer trust has been recognized as an essential part of the rising trend of social commerce. Lack of trust facilitates the hesitation of customers to shop online or to avoid them completely. Therefore, it is essential to implement and analyze a way of buyer-seller relationship establishment that will improve customers' trust. This paper aims to develop a trust model of Social Network Sites (SNSs) sellers, and to assess the dimensions and criteria that affects customer's trust on Online Social Network Sites (SNSs) sellers by using Analytic Hierarchy Process (AHP) approach. The study was carried out among those who have transactions with Malaysian online SNSs sellers at least every three months. The findings have indicated the top three influencing criteria: recommendation, transaction safety, and rating. This study provides insight into the customers' thoughts about placing trust on online SNSs sellers for selling and purchasing activities. � 2022, International Journal of Advanced Computer Science and Applications. All Rights Reserved. Final 2023-05-29T09:41:51Z 2023-05-29T09:41:51Z 2022 Article 10.14569/IJACSA.2022.0130160 2-s2.0-85124028177 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85124028177&doi=10.14569%2fIJACSA.2022.0130160&partnerID=40&md5=457cee5b7d4e44fa72d520f9360ecdc6 https://irepository.uniten.edu.my/handle/123456789/27267 13 1 480 489 All Open Access, Gold Science and Information Organization Scopus |
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Malaysia |
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| description |
Analytic hierarchy process; Electronic commerce; Sales; Buyer-seller relationships; Customer trust; Multi criteria decision-making; Multicriteria decision-making; Multicriterion decision makings; Online commerce; Social commerces; Social Network Sites; Trust; Trust models; Social networking (online) |
| author2 |
57191413657 |
| author_facet |
57191413657 Ramli R. Bakar A.A. Rahim F.A. |
| format |
Article |
| author |
Ramli R. Bakar A.A. Rahim F.A. |
| spellingShingle |
Ramli R. Bakar A.A. Rahim F.A. What Influences Customer�s Trust on Online Social Network Sites (SNSs) Sellers? |
| author_sort |
Ramli R. |
| title |
What Influences Customer�s Trust on Online Social Network Sites (SNSs) Sellers? |
| title_short |
What Influences Customer�s Trust on Online Social Network Sites (SNSs) Sellers? |
| title_full |
What Influences Customer�s Trust on Online Social Network Sites (SNSs) Sellers? |
| title_fullStr |
What Influences Customer�s Trust on Online Social Network Sites (SNSs) Sellers? |
| title_full_unstemmed |
What Influences Customer�s Trust on Online Social Network Sites (SNSs) Sellers? |
| title_sort |
what influences customer�s trust on online social network sites (snss) sellers? |
| publisher |
Science and Information Organization |
| publishDate |
2023 |
| _version_ |
1806428506355138560 |
| score |
13.214268 |