Performance of factors influencing customers� purchase intention towards online snss sellers

Business on social commerce has become trending due to facilities provided by Social Networking Sites (SNSs). Trust and reputations are the de facto challenges that influence social commerce customers� purchase intention, an area of research that is sparse in the literature. The objective of this st...

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Bibliographic Details
Main Authors: Ramona R., Zaihisma C.C., Asmidar A.B., Abdul Hadi M.
Other Authors: 57211663621
Format: Article
Published: Blue Eyes Intelligence Engineering and Sciences Publication 2023
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