Elements of Optimizing User Engagement in E-Commerce Website
Reliability analysis; Reliability theory; User interfaces; Web Design; Cognitive; Competitive environment; Design elements; E-commerce websites; Theoretical foundations; User driven; User engagement; User oriented; Users' experiences; Value co creations; Electronic commerce
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Springer Science and Business Media Deutschland GmbH
2023
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my.uniten.dspace-272252023-05-29T17:41:15Z Elements of Optimizing User Engagement in E-Commerce Website Rosclaritha Maidom L. Baharum A. Ismail R. Fatah N.S.A. Omar M. Noor N.A.M. 57226602305 55916175500 36080877900 57193994916 57196409538 54791122900 Reliability analysis; Reliability theory; User interfaces; Web Design; Cognitive; Competitive environment; Design elements; E-commerce websites; Theoretical foundations; User driven; User engagement; User oriented; Users' experiences; Value co creations; Electronic commerce E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an E-Commerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and expansion of user-driven demands in E-Commerce will eventually deteriorate business using the platform. Theoretical foundation of user engagement research is also still relatively underdeveloped. The purpose of this research is to explore and validate the user engagement attributes as it applies to peoples� experiences with technology. By building the attributes that asserts the theory of engagement and recognised fundamental attributes, the reliability factors were then assessed for validation. Preliminary study and reliability analysis were used for the identification of user engagements that would benefit E-Commerce. The result of this research reveals six attributes of user engagements and the reliability of the constructs was computed and have an alpha greater than 0.70 which presents excellent internal consistency reliability. Results indicate user engagement is a process comprised of six focused attention, perceived usability, aesthetics, endurability, novelty, and involvement. The process is characterized by attributes of engagement that pertain to the user, the system, and user-system interaction. This research provides the foundation for future work to further explore the conceptual model in various application areas, and to develop methods to measure engaging user experiences. � 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. Final 2023-05-29T09:41:14Z 2023-05-29T09:41:14Z 2022 Conference Paper 10.1007/978-981-16-8515-6_22 2-s2.0-85127685285 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127685285&doi=10.1007%2f978-981-16-8515-6_22&partnerID=40&md5=af574528ddd462f684fc84efd77d5cc3 https://irepository.uniten.edu.my/handle/123456789/27225 835 273 282 Springer Science and Business Media Deutschland GmbH Scopus |
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| description |
Reliability analysis; Reliability theory; User interfaces; Web Design; Cognitive; Competitive environment; Design elements; E-commerce websites; Theoretical foundations; User driven; User engagement; User oriented; Users' experiences; Value co creations; Electronic commerce |
| author2 |
57226602305 |
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57226602305 Rosclaritha Maidom L. Baharum A. Ismail R. Fatah N.S.A. Omar M. Noor N.A.M. |
| format |
Conference Paper |
| author |
Rosclaritha Maidom L. Baharum A. Ismail R. Fatah N.S.A. Omar M. Noor N.A.M. |
| spellingShingle |
Rosclaritha Maidom L. Baharum A. Ismail R. Fatah N.S.A. Omar M. Noor N.A.M. Elements of Optimizing User Engagement in E-Commerce Website |
| author_sort |
Rosclaritha Maidom L. |
| title |
Elements of Optimizing User Engagement in E-Commerce Website |
| title_short |
Elements of Optimizing User Engagement in E-Commerce Website |
| title_full |
Elements of Optimizing User Engagement in E-Commerce Website |
| title_fullStr |
Elements of Optimizing User Engagement in E-Commerce Website |
| title_full_unstemmed |
Elements of Optimizing User Engagement in E-Commerce Website |
| title_sort |
elements of optimizing user engagement in e-commerce website |
| publisher |
Springer Science and Business Media Deutschland GmbH |
| publishDate |
2023 |
| _version_ |
1806426360636243968 |
| score |
13.211869 |