Integrating innovation and sustainability into tour operator business

Planning; Innovation characteristics; Malaysia; Perceived innovation; Sustainable business; Sustainable business orientation; Sustainable destination management; Sustainable tourism; Tour operator; Tour operator role; Tourism industry; Sustainable development

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Bibliographic Details
Main Authors: Isa S.M., Hamid M.A., Kiumarsi S., Jaaffar A.H.
Other Authors: 57207922591
Format: Article
Published: Inderscience Publishers 2023
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