Integrating innovation and sustainability into tour operator business
Planning; Innovation characteristics; Malaysia; Perceived innovation; Sustainable business; Sustainable business orientation; Sustainable destination management; Sustainable tourism; Tour operator; Tour operator role; Tourism industry; Sustainable development
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Main Authors: | Isa S.M., Hamid M.A., Kiumarsi S., Jaaffar A.H. |
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Other Authors: | 57207922591 |
Format: | Article |
Published: |
Inderscience Publishers
2023
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