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Integrating innovation and sustainability into tour operator business

Planning; Innovation characteristics; Malaysia; Perceived innovation; Sustainable business; Sustainable business orientation; Sustainable destination management; Sustainable tourism; Tour operator; Tour operator role; Tourism industry; Sustainable development

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Bibliographic Details
Main Authors: Isa S.M., Hamid M.A., Kiumarsi S., Jaaffar A.H.
Other Authors: 57207922591
Format: Article
Published: Inderscience Publishers 2023
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id my.uniten.dspace-26486
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spelling my.uniten.dspace-264862023-05-29T17:11:05Z Integrating innovation and sustainability into tour operator business Isa S.M. Hamid M.A. Kiumarsi S. Jaaffar A.H. 57207922591 55371126800 56513974000 57192684524 Planning; Innovation characteristics; Malaysia; Perceived innovation; Sustainable business; Sustainable business orientation; Sustainable destination management; Sustainable tourism; Tour operator; Tour operator role; Tourism industry; Sustainable development A considerable amount of attention has been paid to the sustainable development of the tourism industry and yet research on the role of tour operator has remained limited. The tour operator has important roles in destination management for sustainable tourism. Given that the empirical study of destination management for sustainable tourism is in an undeveloped state, this research describes efforts to prove its mediator role between perceived innovation characteristics and business sustainable orientation towards tour operator roles. Based on a study among 228 tour operator roles in Malaysia, the analyses reveal that sustainable destination management enhances a positive relationship with perceived innovation characteristics and sustainable business orientation on tour operator roles. In this regard, it is proposed that the perceived innovation characteristics and sustainable business orientation, as well as the destination management, are manifestation of sustainable development that influence tour operator to perform their role more sustainable in tourism industry. � 2021 Inderscience Enterprises Ltd. Final 2023-05-29T09:11:05Z 2023-05-29T09:11:05Z 2021 Article 10.1504/IJISD.2021.118373 2-s2.0-85118300450 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85118300450&doi=10.1504%2fIJISD.2021.118373&partnerID=40&md5=c59e6bf41545267c1b71b794bdc85cfc https://irepository.uniten.edu.my/handle/123456789/26486 15 4 458 474 Inderscience Publishers Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description Planning; Innovation characteristics; Malaysia; Perceived innovation; Sustainable business; Sustainable business orientation; Sustainable destination management; Sustainable tourism; Tour operator; Tour operator role; Tourism industry; Sustainable development
author2 57207922591
author_facet 57207922591
Isa S.M.
Hamid M.A.
Kiumarsi S.
Jaaffar A.H.
format Article
author Isa S.M.
Hamid M.A.
Kiumarsi S.
Jaaffar A.H.
spellingShingle Isa S.M.
Hamid M.A.
Kiumarsi S.
Jaaffar A.H.
Integrating innovation and sustainability into tour operator business
author_sort Isa S.M.
title Integrating innovation and sustainability into tour operator business
title_short Integrating innovation and sustainability into tour operator business
title_full Integrating innovation and sustainability into tour operator business
title_fullStr Integrating innovation and sustainability into tour operator business
title_full_unstemmed Integrating innovation and sustainability into tour operator business
title_sort integrating innovation and sustainability into tour operator business
publisher Inderscience Publishers
publishDate 2023
_version_ 1806425730903441408
score 13.214268

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