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Investigating the antecedents of e-commerce satisfaction in social commerce context

article; Asia; beverage; consumer; decision making; drawing; human; human experiment; motivation; physician; social media; trust

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Main Authors: Attar R.W., Shanmugam M., Hajli N.
Other Authors: 57214759411
Format: Article
Published: Emerald Group Holdings Ltd. 2023
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spelling my.uniten.dspace-263222023-05-29T17:09:04Z Investigating the antecedents of e-commerce satisfaction in social commerce context Attar R.W. Shanmugam M. Hajli N. 57214759411 36195134500 55672739800 article; Asia; beverage; consumer; decision making; drawing; human; human experiment; motivation; physician; social media; trust Purpose: Social media is still influencing consumers and is extending social commerce (S-Commerce) use. Different social media activities can influence the users' trust and e-satisfaction at different levels, which in turn influence the purchase intentions. This is evident for the food and beverage industry as S-Commerce mediated by social media can help realise a shorter time to market and meet buyer demands. In addition, credibility factors may influence trust and purchase intentions. Understanding the various factors of influence such as social constructs, namely ratings, reviews and referrals; design constructs such as credibility and features and behavioural constructs such as trust, satisfaction and motivation; and analysing the relationship between these factors and how they influence purchase intentions can provide deeper insights into S-Commerce research, decision-making process and purchase intentions particularly from a food and beverage context. Design/methodology/approach: Drawing on trust through social media activities and surface credibility as well as e-commerce satisfaction, the authors have proposed a research model to investigate the purchase intention of consumers in S-Commerce platforms. Survey data were collected from six countries in Asia and analysed using SEM-PLS. Findings: Results indicated that both trust and surface credibility significantly influence e-commerce satisfaction leading to purchase intention. Furthermore, surface credibility, which is a novel predictor for purchase intention in S-Commerce context, is highly significant on e-commerce satisfaction. Besides, encouraged by surface credibility, it was identified that trust significantly affects e-commerce satisfaction and results in purchase intention. This research adds contribution to theory and practice in S-Commerce stream as discussed at the end of the paper. Originality/value: The results of this research contribute to the S-Commerce literature and have practical implications for practitioners in the food and beverage industry. As such, focussing on these constructs, this paper analyses the relationship between the social media activities, trust, e-commerce satisfaction, surface credibility and intention to buy. � 2020, Emerald Publishing Limited. Final 2023-05-29T09:09:04Z 2023-05-29T09:09:04Z 2021 Article 10.1108/BFJ-08-2020-0755 2-s2.0-85096074389 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85096074389&doi=10.1108%2fBFJ-08-2020-0755&partnerID=40&md5=3c393f01178736a76bfdad74800dff54 https://irepository.uniten.edu.my/handle/123456789/26322 123 3 849 868 Emerald Group Holdings Ltd. Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description article; Asia; beverage; consumer; decision making; drawing; human; human experiment; motivation; physician; social media; trust
author2 57214759411
author_facet 57214759411
Attar R.W.
Shanmugam M.
Hajli N.
format Article
author Attar R.W.
Shanmugam M.
Hajli N.
spellingShingle Attar R.W.
Shanmugam M.
Hajli N.
Investigating the antecedents of e-commerce satisfaction in social commerce context
author_sort Attar R.W.
title Investigating the antecedents of e-commerce satisfaction in social commerce context
title_short Investigating the antecedents of e-commerce satisfaction in social commerce context
title_full Investigating the antecedents of e-commerce satisfaction in social commerce context
title_fullStr Investigating the antecedents of e-commerce satisfaction in social commerce context
title_full_unstemmed Investigating the antecedents of e-commerce satisfaction in social commerce context
title_sort investigating the antecedents of e-commerce satisfaction in social commerce context
publisher Emerald Group Holdings Ltd.
publishDate 2023
_version_ 1806424325494931456
score 13.211869

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