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Evaluating Customer Trust towards Online SNSs sellers using Fuzzy AHP

Hierarchical systems; Sales; Sports; Analytical Hierarchy Process; Business platforms; Customer trust; Fuzzy AHP; Online sellers; Physical interactions; Social commerces; Social Network Sites; Social networking (online)

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Bibliographic Details
Main Authors: Ramli R., Ibrahim A.Z.M., Bakar A.A., Mohamad A.H.
Other Authors: 57191413657
Format: Conference Paper
Published: Institute of Physics Publishing 2023
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id my.uniten.dspace-25420
record_format dspace
spelling my.uniten.dspace-254202023-05-29T16:09:12Z Evaluating Customer Trust towards Online SNSs sellers using Fuzzy AHP Ramli R. Ibrahim A.Z.M. Bakar A.A. Mohamad A.H. 57191413657 57217619702 35178991300 57207888993 Hierarchical systems; Sales; Sports; Analytical Hierarchy Process; Business platforms; Customer trust; Fuzzy AHP; Online sellers; Physical interactions; Social commerces; Social Network Sites; Social networking (online) Trust plays a vital role in social commerce due to the inadequacy of physical interaction and experience during the customer-seller transaction. Various studies were drawn in the literature targeting the investigation of the influence criteria related to trust using statistical analysis approach. However, little attention has been paid on the importance of the criteria in evaluating customer trust toward online sellers that used Social Network Sites (SNSs) as business platforms. In this study, the Fuzzy AHP (FAHP) method, an extension of the Analytical Hierarchy Process (AHP) was adopted to determine the importance of criteria in evaluating customer's trust towards online SNSs sellers. The results of FAHP were then compared against the result of AHP, which both methods' results similarities and differences were also presented and discussed. � 2020 IOP Publishing Ltd. All rights reserved. Final 2023-05-29T08:09:12Z 2023-05-29T08:09:12Z 2020 Conference Paper 10.1088/1742-6596/1529/5/052016 2-s2.0-85087454990 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85087454990&doi=10.1088%2f1742-6596%2f1529%2f5%2f052016&partnerID=40&md5=31157fca93d15dc5230f5e04b3e1017d https://irepository.uniten.edu.my/handle/123456789/25420 1529 5 52016 All Open Access, Bronze Institute of Physics Publishing Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description Hierarchical systems; Sales; Sports; Analytical Hierarchy Process; Business platforms; Customer trust; Fuzzy AHP; Online sellers; Physical interactions; Social commerces; Social Network Sites; Social networking (online)
author2 57191413657
author_facet 57191413657
Ramli R.
Ibrahim A.Z.M.
Bakar A.A.
Mohamad A.H.
format Conference Paper
author Ramli R.
Ibrahim A.Z.M.
Bakar A.A.
Mohamad A.H.
spellingShingle Ramli R.
Ibrahim A.Z.M.
Bakar A.A.
Mohamad A.H.
Evaluating Customer Trust towards Online SNSs sellers using Fuzzy AHP
author_sort Ramli R.
title Evaluating Customer Trust towards Online SNSs sellers using Fuzzy AHP
title_short Evaluating Customer Trust towards Online SNSs sellers using Fuzzy AHP
title_full Evaluating Customer Trust towards Online SNSs sellers using Fuzzy AHP
title_fullStr Evaluating Customer Trust towards Online SNSs sellers using Fuzzy AHP
title_full_unstemmed Evaluating Customer Trust towards Online SNSs sellers using Fuzzy AHP
title_sort evaluating customer trust towards online snss sellers using fuzzy ahp
publisher Institute of Physics Publishing
publishDate 2023
_version_ 1806427931790016512
score 13.188404

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