Evaluating Customer Trust towards Online SNSs sellers using Fuzzy AHP

Hierarchical systems; Sales; Sports; Analytical Hierarchy Process; Business platforms; Customer trust; Fuzzy AHP; Online sellers; Physical interactions; Social commerces; Social Network Sites; Social networking (online)

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Bibliographic Details
Main Authors: Ramli R., Ibrahim A.Z.M., Bakar A.A., Mohamad A.H.
Other Authors: 57191413657
Format: Conference Paper
Published: Institute of Physics Publishing 2023
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Summary:Hierarchical systems; Sales; Sports; Analytical Hierarchy Process; Business platforms; Customer trust; Fuzzy AHP; Online sellers; Physical interactions; Social commerces; Social Network Sites; Social networking (online)