Branding co-creation with members of online brand communities

This article looks at the co-creation of value in the branding process with members of online communities. Three online communities in Iran are analyzed through 45 interviews with members along with three interviews with top managers of the three brands of these communities. A content analysis shows...

保存先:

書誌詳細
主要な著者:	Hajli N., Shanmugam M., Papagiannidis S., Zahay D., Richard M.-O.
その他の著者:	55672739800
フォーマット:	論文
出版事項:	Elsevier Inc. 2023
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

類似資料

Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce
著者:: Bazi S., 等
出版事項: (2023)

Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce
著者:: Bazi, S., 等
出版事項: (2020)

Brand evangelism among online brand community members
著者:: Shaari, Hasnizam, 等
出版事項: (2016)

Brand Resonance Behavior among Online Brand Community
著者:: Shaari, Hasnizam, 等
出版事項: (2017)

The effect of brand trust and brand community commitment on online brand evangelism behaviour
著者:: Shaari, Hasnizam, 等
出版事項: (2016)

Customer Citizenship Behavior (CCB): the role of brand experience and brand community commitment among automobile online brand community in Malaysia
著者:: Mohd Sidik, Siti Noor Aishah, 等
出版事項: (2017)

The Impact of Customer Value Co-Creation on Brand Equity within the Banking Industry of Lahore (Pakistan): Social Media as Moderator Relationship, Impact between Brand equity and Value Co-Creation
著者:: EJAZ, AHMED
出版事項: (2024)

The Impact of Customer Value Co-Creation on Brand Equity within the Banking Industry of Lahore (Pakistan): Social Media as Moderator Relationship, Impact between Brand equity and Value Co-Creation
著者:: EJAZ, AHMED
出版事項: (2024)

Customer participation in value co-creation: Can it develop corporate brand experience?
著者:: Shamim, A., 等
出版事項: (2015)

Brand co-creation: revitalising Bumiputera-owned SMEs post-COVID-19
著者:: Charlie Albert Lasuin, 等

The role of brand experience and student engagement in the creation of brand equity in a higher education context
著者:: Waqas, Muhammad
出版事項: (2022)

The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi
著者:: Mohammad Sairi, Nursaida Alina
出版事項: (2018)

Co-branding effectiveness in attaining brand knowledge, brand attitude & buying intention
著者:: Chong, Ka Leong
出版事項: (2016)

Bujang Valley Tourism Co-Creation in place branding: the role of local community / Neesa Ameera Mohamed Salim ... [et al.]
著者:: Mohamed Salim, Neesa Ameera, 等
出版事項: (2023)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
著者:: Lim , Ying San
出版事項: (2016)

Conceptual model of brand creation worksheet for visual communication design
著者:: Anggrianto, Stevanus Christian
出版事項: (2020)

Online brand image, luxury value perception and brand equity
著者:: Wang, Fei, 等
出版事項: (2019)

The influence of customer interaction in virtual brand community on brand loyalty
著者:: Adzharuddin, Nor Azura, 等
出版事項: (2023)

Antecedents of brand loyalty using brand personality as a moderator in social media brand communities
著者:: Sharif, Ayesha, 等
出版事項: (2022)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
著者:: Abdelaziz, Kesmat Mohamed Elsayed
出版事項: (2022)

The roles of brand satisfaction and brand experience on online banking towards brand loyalty / Muhammad Azrul Yusry
著者:: Yusry, Muhammad Azrul
出版事項: (2018)

Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
著者:: Reetha, Subramaniam
出版事項: (2022)

The effect of brand trust, brand image, brand perceived value, brand reputation and brand experience on brand loyalty
著者:: Amran Harun, 等
出版事項: (2021)

Value Co-Creation Dimensions: Their Effect On Satisfaction Of Cooperative Members
著者:: Yusman, Yacob, 等
出版事項: (2016)

Value co - creation and cooperative member’s loyalty / Sita Jin
著者:: Jin, Sita
出版事項: (2016)

Consumers’ perceptions of online retailers’ brand innovativeness on customer brand identification and loyalty
著者:: Siti Nor Bayaah Ahmad, 等
出版事項: (2021)

The influences of brand image and brand personality on brand loyalty
著者:: Mabkhot, Hashed Ahmed, 等
出版事項: (2014)

The influence of brand image and brand personality on brand loyalty
著者:: Mabkhot, Hashed Ahmed, 等
出版事項: (2015)

The effect of brand personality on brand equity for SMEs brand
著者:: Mat Daud, Suhaini, 等
出版事項: (2016)

Young consumers’ insights on brand equity: effects of brand association, brand loyalty, brand awareness, and brand image
著者:: Jumiati Sasmita, 等
出版事項: (2015)

Brand community: The right crowd for crowdfunding
著者:: Shaari, Hasnizam, 等
出版事項: (2017)

The direct and indirect influence of brand image, brand experience, and brand personality on brand loyalty
著者:: Mabkhot, Hashed Ahmad Nasser
出版事項: (2016)

Antecedents of customer citizenship behavior among automobile online brand community in Malaysia
著者:: Mohd Sidik, Siti Noor Aishah, 等
出版事項: (2017)

Customer citizenship behaviour (CCB) among automobile online brand communities in Malaysia
著者:: Siti Noor Aishah, Mohd Sidik
出版事項: (2019)

Creating brand loyalty by engaging brand communities through event marketing / Suriyati Said
著者:: Said, Suriyati
出版事項: (2012)

The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study
著者:: Mabkhot, Hashed Ahmad, 等
出版事項: (2017)

The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study
著者:: Mabkhot, Hashed Ahmed, 等
出版事項: (2017)

The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study
著者:: Ahmad Mabkhot, Hashed, 等
出版事項: (2017)

Factors influencing online purchase intention in online brand
著者:: Hasan, Haslinda, 等
出版事項: (2015)

The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Brand Equity of Zakat Institutions
著者:: Muhammad, Doddy, 等
出版事項: (2020)