Customer citizenship behaviour (CCB) among automobile online brand communities in Malaysia
Customer citizenship behaviour is important to companies because it helps to improve products and services indirectly. Hence, this study aims to examine the influence of brand identification, brand experience, brand trust, brand love, and brand community commitment on customer citizenship behaviour...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8064/1/s900514.01.pdf https://etd.uum.edu.my/8064/2/s900514.02.pdf https://etd.uum.edu.my/8064/ |
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