A theoretical extension and empirical investigation for continuance use in Social Networking Sites

• Main Authors: Shanmugam M., Jusoh Y.Y., Haizan Nor R.N., Jabar M.A.
• Other Authors: 36195134500
• Format: Article
• Published: Asian Research Publishing Network 2023

Social commerce is a relatively new stream mediated by the proliferation of Social Networking Sites (SNSs) and the popularity of social media. The social commerce wave has opened up vast opportunities in emerging markets through online communities' participation. Knowledge sharing and learning...