A theoretical extension and empirical investigation for continuance use in social networking sites

• Main Authors: Shanmugam, Mohana, Jusoh, Yusmadi Yah, Nor, Rozi Nor Haizan, A. Jabar, Marzanah
• Format: Article
• Language: English
• Published: Asian Research Publishing Network 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/43624/1/A%20theoretical%20extension%20and%20empirical%20investigation%20for%20continuance%20use%20in%20social%20networking%20sites.pdf; http://psasir.upm.edu.my/id/eprint/43624/; http://www.arpnjournals.org/jeas/research_papers/rp_2015/jeas_1215_3231.pdf

Social commerce is a relatively new stream mediated by the proliferation of Social Networking Sites (SNSs) and the popularity of social media. The social commerce wave has opened up vast opportunities in emerging markets through online communities’ participation. Knowledge sharing and learning throu...