Green marketing mix factors which influence gen Y green purchase decision in Malaysia:
Changes in consumer green purchasing decision making and global goals for sustainable development are shaping the future of purchasing behaviour in relation to sustainable consumption. However, recent studies focused on green purchasing intentions which do not ensure a green purchasing decision (...
Saved in:
| Main Author: | |
|---|---|
| Format: | text::Thesis |
| Language: | English |
| Published: |
2023
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|