A study on green purchase intention towards green consumer at Johor / Siti Nazirah Jumaat and Norhafizah Mohd Hatta
The purpose of this study was to investigate the relationship of the selected independent variables: green perceived value, green trust, green perceived risk and green awareness with dependent variable which is green purchase intention. In order to provide a guide in the study, four hypotheses were...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/31219/1/31219.pdf http://ir.uitm.edu.my/id/eprint/31219/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|