R for marketing research and analytics.
R is a great choice for marketing analysts. It offers unsurpassed capabilities for fitting statistical models. It is extensible and is able to process data from many different systems, in a variety of forms, for both small and large data sets. The R ecosystem includes the widest available range o...
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Main Author: | Chris Chapman, Elea McDonnell Feit. |
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Format: | Book |
Language: | English |
Published: |
Spinger
2020
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Subjects: | |
Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/17771 |
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