R for marketing research and analytics.

R is a great choice for marketing analysts. It offers unsurpassed capabilities for fitting statistical models. It is extensible and is able to process data from many different systems, in a variety of forms, for both small and large data sets. The R ecosystem includes the widest available range o...

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Bibliographic Details
Main Author: Chris Chapman, Elea McDonnell Feit.
Format: Book
Language:English
Published: Spinger 2020
Subjects:
Online Access:http://dspace.uniten.edu.my/jspui/handle/123456789/17771
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