R for marketing research and analytics.
R is a great choice for marketing analysts. It offers unsurpassed capabilities for fitting statistical models. It is extensible and is able to process data from many different systems, in a variety of forms, for both small and large data sets. The R ecosystem includes the widest available range o...
Saved in:
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
Spinger
2020
|
Subjects: | |
Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/17771 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.uniten.dspace-17771 |
---|---|
record_format |
dspace |
spelling |
my.uniten.dspace-177712020-10-22T01:15:22Z R for marketing research and analytics. Chris Chapman, Elea McDonnell Feit. Marketing. R is a great choice for marketing analysts. It offers unsurpassed capabilities for fitting statistical models. It is extensible and is able to process data from many different systems, in a variety of forms, for both small and large data sets. The R ecosystem includes the widest available range of established and emerging statistical methods as well as visualization techniques. Yet the use of R in marketing lags other fields such as statistics, econometrics, psychology, and bioinformatics.With your help, we hope to change that! This book is designed for two audiences: practicing marketing researchers and analysts who want to learn R, and students or researchers from other fields who want to review selected marketing topics in an R context. What are the prerequisites? Simply that you are interested in R for marketing, are conceptually familiar with basic statistical models such as linear regression, and are willing to engage in hands-on learning. This book will be particularly helpful to analysts who have some degree of programming experience and wish to learn R. In Chap. 1 we describe additional reasons to use R (and a few reasons perhaps not to use R). The hands-on part is important. We teach concepts gradually in a sequence across the first seven chapters and ask you to type our examples as you work; this book is not a cookbook-style reference. We spend some time (as little as possible) in Part I on the basics of the R language and then turn in Part II to applied, real-world marketing analytics problems. Part III presents a few advanced marketing topics. Every chapter shows off the power of R, and we hope each one will teach you something new and interesting. 2020-10-22T01:15:22Z 2020-10-22T01:15:22Z 2015 Book http://dspace.uniten.edu.my/jspui/handle/123456789/17771 en Spinger |
institution |
Universiti Tenaga Nasional |
building |
UNITEN Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Tenaga Nasional |
content_source |
UNITEN Institutional Repository |
url_provider |
http://dspace.uniten.edu.my/ |
language |
English |
topic |
Marketing. |
spellingShingle |
Marketing. Chris Chapman, Elea McDonnell Feit. R for marketing research and analytics. |
description |
R is a great choice for marketing analysts. It offers unsurpassed capabilities for fitting
statistical models. It is extensible and is able to process data from many different
systems, in a variety of forms, for both small and large data sets. The R ecosystem
includes the widest available range of established and emerging statistical methods
as well as visualization techniques. Yet the use of R in marketing lags other fields
such as statistics, econometrics, psychology, and bioinformatics.With your help, we
hope to change that!
This book is designed for two audiences: practicing marketing researchers and analysts
who want to learn R, and students or researchers from other fields who want
to review selected marketing topics in an R context.
What are the prerequisites? Simply that you are interested in R for marketing, are
conceptually familiar with basic statistical models such as linear regression, and are
willing to engage in hands-on learning. This book will be particularly helpful to
analysts who have some degree of programming experience and wish to learn R. In
Chap. 1 we describe additional reasons to use R (and a few reasons perhaps not to
use R).
The hands-on part is important. We teach concepts gradually in a sequence across
the first seven chapters and ask you to type our examples as you work; this book
is not a cookbook-style reference. We spend some time (as little as possible) in
Part I on the basics of the R language and then turn in Part II to applied, real-world
marketing analytics problems. Part III presents a few advanced marketing topics.
Every chapter shows off the power of R, and we hope each one will teach you
something new and interesting. |
format |
Book |
author |
Chris Chapman, Elea McDonnell Feit. |
author_facet |
Chris Chapman, Elea McDonnell Feit. |
author_sort |
Chris Chapman, Elea McDonnell Feit. |
title |
R for marketing research and analytics. |
title_short |
R for marketing research and analytics. |
title_full |
R for marketing research and analytics. |
title_fullStr |
R for marketing research and analytics. |
title_full_unstemmed |
R for marketing research and analytics. |
title_sort |
r for marketing research and analytics. |
publisher |
Spinger |
publishDate |
2020 |
url |
http://dspace.uniten.edu.my/jspui/handle/123456789/17771 |
_version_ |
1681492398810595328 |
score |
13.160551 |