Crafting and executing strategy : the quest for competitive advantage: concepts and cases, 21th ed.

• 主要作者: Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, A.J. Strickland III.
• 格式: 圖書
• 語言: English
• 出版: McGraw-Hill Education 2020
• 主題: Strategic planning, strategic planning—case studies.
• 在線閱讀: http://dspace.uniten.edu.my/jspui/handle/123456789/15810

By offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to maintain its position as the leading textbook in strategic management for over 30 years. With this latest edition, we build on this strong foun...