Crafting and executing strategy : the quest for competitive advantage: concepts and cases, 21th ed.
By offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to maintain its position as the leading textbook in strategic management for over 30 years. With this latest edition, we build on this strong foun...
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| Format: | Book |
| Language: | English |
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McGraw-Hill Education
2020
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| Subjects: | |
| Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/15810 |
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| Summary: | By offering the most engaging, clearly articulated, and conceptually sound text on
strategic management, Crafting and Executing Strategy has been able to maintain
its position as the leading textbook in strategic management for over 30
years. With this latest edition, we build on this strong foundation, maintaining the
attributes of the book that have long made it the most teachable text on the market,
while updating the content, sharpening its presentation, and providing enlightening
new illustrations and examples.
The distinguishing mark of the 21st edition is its enriched and enlivened presentation
of the material in each of the 12 chapters, providing an as up-to-date and engrossing
discussion of the core concepts and analytical tools as you will find anywhere. As
with each of our new editions, there is an accompanying lineup of exciting new cases
that bring the content to life and are sure to provoke interesting classroom discussions,
deepening students’ understanding of the material in the process.
While this 21st edition retains the 12-chapter structure of the prior edition, every
chapter—indeed every paragraph and every line—has been reexamined, refined, and
refreshed. New content has been added to keep the material in line with the latest
developments in the theory and practice of strategic management. In other areas, coverage
has been trimmed to keep the book at a more manageable size. Scores of new
examples have been added, along with 17 new Illustration Capsules, to enrich understanding
of the content and to provide students with a ringside view of strategy in
action. The result is a text that cuts straight to the chase in terms of what students
really need to know and gives instructors a leg up on teaching that material effectively.
It remains, as always, solidly mainstream and balanced, mirroring both the penetrating
insight of academic thought and the pragmatism of real-world strategic management. |
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