Crafting and executing strategy : the quest for competitive advantage: concepts and cases, 21th ed.

• المؤلف الرئيسي: Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, A.J. Strickland III.
• التنسيق: كتاب
• اللغة: English
• منشور في: McGraw-Hill Education 2020
• الموضوعات: Strategic planning, strategic planning—case studies.
• الوصول للمادة أونلاين: http://dspace.uniten.edu.my/jspui/handle/123456789/15810

By offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to maintain its position as the leading textbook in strategic management for over 30 years. With this latest edition, we build on this strong foun...