Brand equity and firm performance : evidence from trading and service sector in Malaysia
The purpose of this study is to investigate interrelationships between brand equity and firm performance in Malaysia. The study used a sample of 100 firms in trading and service sector listed on the Bursa Malaysia in 2008. The methodology applied in this study is Multiple Ordinary Least Squares (...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Final Year Project Report |
| 语言: | English |
| 出版: |
Universiti Malaysia Sarawak, (UNIMAS)
2010
|
| 主题: | |
| 在线阅读: | http://ir.unimas.my/id/eprint/970/1/Lim%20Chin%20Chien%20ft.pdf http://ir.unimas.my/id/eprint/970/ |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|