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Brand equity and firm performance : evidence from trading and service sector in Malaysia

The purpose of this study is to investigate interrelationships between brand equity and firm performance in Malaysia. The study used a sample of 100 firms in trading and service sector listed on the Bursa Malaysia in 2008. The methodology applied in this study is Multiple Ordinary Least Squares (...

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主要作者: Lim, Chin Chien
格式: Final Year Project Report
语言:English
出版: Universiti Malaysia Sarawak, (UNIMAS) 2010
主题:
HB Economic Theory
在线阅读:http://ir.unimas.my/id/eprint/970/1/Lim%20Chin%20Chien%20ft.pdf
http://ir.unimas.my/id/eprint/970/
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spelling my.unimas.ir.9702023-09-04T03:56:44Z http://ir.unimas.my/id/eprint/970/ Brand equity and firm performance : evidence from trading and service sector in Malaysia Lim, Chin Chien HB Economic Theory The purpose of this study is to investigate interrelationships between brand equity and firm performance in Malaysia. The study used a sample of 100 firms in trading and service sector listed on the Bursa Malaysia in 2008. The methodology applied in this study is Multiple Ordinary Least Squares (OLS) regression. The result indicated that brand equity could affect the firm performance and thus, influence the stock price of the firm. The brand equity of the firm could further enhance firm performance. Therefore, this result confirms that there is a positive relationship between brand equity and firm performance. Universiti Malaysia Sarawak, (UNIMAS) 2010 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/970/1/Lim%20Chin%20Chien%20ft.pdf Lim, Chin Chien (2010) Brand equity and firm performance : evidence from trading and service sector in Malaysia. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Lim, Chin Chien
Brand equity and firm performance : evidence from trading and service sector in Malaysia
description The purpose of this study is to investigate interrelationships between brand equity and firm performance in Malaysia. The study used a sample of 100 firms in trading and service sector listed on the Bursa Malaysia in 2008. The methodology applied in this study is Multiple Ordinary Least Squares (OLS) regression. The result indicated that brand equity could affect the firm performance and thus, influence the stock price of the firm. The brand equity of the firm could further enhance firm performance. Therefore, this result confirms that there is a positive relationship between brand equity and firm performance.
format Final Year Project Report
author Lim, Chin Chien
author_facet Lim, Chin Chien
author_sort Lim, Chin Chien
title Brand equity and firm performance : evidence from trading and service sector in Malaysia
title_short Brand equity and firm performance : evidence from trading and service sector in Malaysia
title_full Brand equity and firm performance : evidence from trading and service sector in Malaysia
title_fullStr Brand equity and firm performance : evidence from trading and service sector in Malaysia
title_full_unstemmed Brand equity and firm performance : evidence from trading and service sector in Malaysia
title_sort brand equity and firm performance : evidence from trading and service sector in malaysia
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2010
url http://ir.unimas.my/id/eprint/970/1/Lim%20Chin%20Chien%20ft.pdf
http://ir.unimas.my/id/eprint/970/
_version_ 1776251358415945728
score 13.251813

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