Testing Real World Advertisements Language Cues Impact On Dominant And Non-Dominant Ethnic Groups: Comparing Malays And Indians In Malaysia
This paper sets out to extend current knowledge on targeted advertising effects by noting consequences on attitudinal and behavioral reactions on a real world advertisement campaign by Malay and Indian respondents. It uses Malay and English language as cues. This paper tests the effects based on rel...
Saved in:
Main Authors: | , , |
---|---|
Format: | E-Article |
Language: | English |
Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2010
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/78/1/testing%20real%20world%20advertisement%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/78/ http://www.ijbs.unimas.my |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!