Internal customers' satisfaction towards service quality management at ecotourism destinations

• المؤلف الرئيسي: Lee, Wen Yuan
• التنسيق: Final Year Project Report
• اللغة: English
• منشور في: Universiti Malaysia Sarawak, UNIMAS 2011
• الموضوعات: H Social Sciences (General); HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/7645/3/Lee%20Wen%20Yuan.pdf; http://ir.unimas.my/id/eprint/7645/

In brief, this study is aim to measure the internal customers’ satisfaction towards service quality management at ecotourism destinations. There are four service quality management dimensions been used as the indicator in measure the internal customers’ satisfaction. 120 sets of questionnaires were...