Service Quality and Customer Satisfaction within Festival and Special Event

• Main Authors: Norazirah, Ayob, Abas, Said
• Format: Proceeding
• Language: English
• Published: 2010
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/7101/1/Service%20Quality.pdf; http://ir.unimas.my/id/eprint/7101/; http://www.kmice.cms.net.my/ProcKMICe/KMICe2010/Paper/PG32_37.pdf

The concept of customer satisfaction and service quality are notably two important concepts in marketing. Indeed, the two concepts are important in addressing theoretical as well as practical issue for marketers and consumer researchers. Numerous researches have been found discussing various issues...