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Malaysian corporate credibility based on the Sarawak native's perception

Corporate credibility is one issue that firms should address when assessing the effectiveness of their international or cross-cultural marketing efforts. Credibility measurement scales developed in the Western world often do not translate well to Asian context...

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Bibliographic Details
Main Author: Rowena, Cliffton.
Format: Final Year Project Report
Language:English
Published: UNIMAS 2009
Subjects:
HA Statistics
HT Communities. Classes. Races
Online Access:http://ir.unimas.my/id/eprint/7074/1/Rowena%20Cliffton%20ft.pdf
http://ir.unimas.my/id/eprint/7074/
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id my.unimas.ir.7074
record_format eprints
spelling my.unimas.ir.70742024-03-18T04:52:10Z http://ir.unimas.my/id/eprint/7074/ Malaysian corporate credibility based on the Sarawak native's perception Rowena, Cliffton. HA Statistics HT Communities. Classes. Races Corporate credibility is one issue that firms should address when assessing the effectiveness of their international or cross-cultural marketing efforts. Credibility measurement scales developed in the Western world often do not translate well to Asian contexts due to the difference of culture, belief and language. Therefore, this research addresses the issue of western-based scales of corporate credibility used in an Asian context by looking at the Sarawak Native’s perception of Malaysian Corporate Credibility. Besides, the result of this research can be used by the corporation in Malaysia to do the company self assessment in order to enhance their knowledge in understanding the market needs in Malaysia. UNIMAS 2009 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/7074/1/Rowena%20Cliffton%20ft.pdf Rowena, Cliffton. (2009) Malaysian corporate credibility based on the Sarawak native's perception. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HA Statistics
HT Communities. Classes. Races
spellingShingle HA Statistics
HT Communities. Classes. Races
Rowena, Cliffton.
Malaysian corporate credibility based on the Sarawak native's perception
description Corporate credibility is one issue that firms should address when assessing the effectiveness of their international or cross-cultural marketing efforts. Credibility measurement scales developed in the Western world often do not translate well to Asian contexts due to the difference of culture, belief and language. Therefore, this research addresses the issue of western-based scales of corporate credibility used in an Asian context by looking at the Sarawak Native’s perception of Malaysian Corporate Credibility. Besides, the result of this research can be used by the corporation in Malaysia to do the company self assessment in order to enhance their knowledge in understanding the market needs in Malaysia.
format Final Year Project Report
author Rowena, Cliffton.
author_facet Rowena, Cliffton.
author_sort Rowena, Cliffton.
title Malaysian corporate credibility based on the Sarawak native's perception
title_short Malaysian corporate credibility based on the Sarawak native's perception
title_full Malaysian corporate credibility based on the Sarawak native's perception
title_fullStr Malaysian corporate credibility based on the Sarawak native's perception
title_full_unstemmed Malaysian corporate credibility based on the Sarawak native's perception
title_sort malaysian corporate credibility based on the sarawak native's perception
publisher UNIMAS
publishDate 2009
url http://ir.unimas.my/id/eprint/7074/1/Rowena%20Cliffton%20ft.pdf
http://ir.unimas.my/id/eprint/7074/
_version_ 1794643957136752640
score 13.154949

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