Asian corporate credibility index based on Malaysian indians perceptions

• Main Author: Karunya, Suppayah.
• Format: Final Year Project Report
• Language: English
• Published: Universiti Malaysia Sarawak, UNIMAS 2009
• Subjects: HB Economic Theory; HT Communities. Classes. Races
• Online Access: http://ir.unimas.my/id/eprint/6469/1/Karunya%20Suppayah%20ft.pdf; http://ir.unimas.my/id/eprint/6469/

This study assesses how Indians in Malaysia perceive corporate credibility. It evaluates if the consumers’ perception toward the established dimension with the proposed dimension has significant effects. This paper also describes the validity and the reliability of the new dime...