Malaysian corporate credibility based on the Sarawak native's perception
Corporate credibility is one issue that firms should address when assessing the effectiveness of their international or cross-cultural marketing efforts. Credibility measurement scales developed in the Western world often do not translate well to Asian context...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
UNIMAS
2009
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| Online Access: | http://ir.unimas.my/id/eprint/7074/1/Rowena%20Cliffton%20ft.pdf http://ir.unimas.my/id/eprint/7074/ |
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