Attributional model of visitors’ event experience in festivals and special events
Attribution theory is a constructive and effective application in understanding the behavioural psychology of consumers. Psychologically, individuals normally make some kind of inference from their personal analysis of behavioural facts and figures encountered on-site in order to explain an event or...
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The International Journal of Event Management Research
2013
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my.unimas.ir.5862022-01-25T07:38:58Z http://ir.unimas.my/id/eprint/586/ Attributional model of visitors’ event experience in festivals and special events Norazirah, Ayob Nabsiah, Abd. Wahid Azizah, Omar BF Psychology H Social Sciences (General) Attribution theory is a constructive and effective application in understanding the behavioural psychology of consumers. Psychologically, individuals normally make some kind of inference from their personal analysis of behavioural facts and figures encountered on-site in order to explain an event or outcome. Subsequently, causal inferences influence individuals’ actions regardless of accuracy, quick form or biased attributions. This paper proposes an attributional model of visitors’ event experience in an attempt to search for an understanding of how people explain and account for causality of outcomes. This model provides an understanding of causal attributions of visitors’ event experience and its consequences within special event settings. According to Attribution theory, the many causal attributions may be aggregated into two dimensions (internal and external) to allow greater understanding and generalisation. Hence, it is proposed that event visitors assign causality (blame or credit) of their event experience based on event features provided by event managers as well as, external factors and social interactions with various people on-site. The International Journal of Event Management Research 2013 Article PeerReviewed text en http://ir.unimas.my/id/eprint/586/1/Norazirah.pdf Norazirah, Ayob and Nabsiah, Abd. Wahid and Azizah, Omar (2013) Attributional model of visitors’ event experience in festivals and special events. International Journal of Event Management Research, 8 (1). pp. 21-32. ISSN 1838-0681 http://www.ijemr.org |
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BF Psychology H Social Sciences (General) Norazirah, Ayob Nabsiah, Abd. Wahid Azizah, Omar Attributional model of visitors’ event experience in festivals and special events |
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Attribution theory is a constructive and effective application in understanding the behavioural psychology of consumers. Psychologically, individuals normally make some kind of inference from their personal analysis of behavioural facts and figures encountered on-site in order to explain an event or outcome. Subsequently, causal inferences influence individuals’ actions regardless of accuracy, quick form or biased attributions. This paper proposes an attributional model of visitors’ event experience in an attempt to search for an understanding of how people explain and account for causality of outcomes. This model provides an understanding of causal attributions of visitors’ event experience and its consequences within special event settings. According to Attribution theory, the many causal attributions may be aggregated into two dimensions (internal and external) to allow greater understanding and generalisation. Hence, it is proposed that event visitors assign causality (blame or credit) of their event experience based on event features provided by event managers as well as, external factors and social interactions with various people on-site. |
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Article |
author |
Norazirah, Ayob Nabsiah, Abd. Wahid Azizah, Omar |
author_facet |
Norazirah, Ayob Nabsiah, Abd. Wahid Azizah, Omar |
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Norazirah, Ayob |
title |
Attributional model of visitors’ event experience in festivals and special events |
title_short |
Attributional model of visitors’ event experience in festivals and special events |
title_full |
Attributional model of visitors’ event experience in festivals and special events |
title_fullStr |
Attributional model of visitors’ event experience in festivals and special events |
title_full_unstemmed |
Attributional model of visitors’ event experience in festivals and special events |
title_sort |
attributional model of visitors’ event experience in festivals and special events |
publisher |
The International Journal of Event Management Research |
publishDate |
2013 |
url |
http://ir.unimas.my/id/eprint/586/1/Norazirah.pdf http://ir.unimas.my/id/eprint/586/ http://www.ijemr.org |
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1724078410998743040 |
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