Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media.
Organizations, retailers, entrepreneurs have leveraged on Branding Architecture with the hope to sustain its business operations and at the same time, maintaining the social welfare of its customers These strategies might not be successful when they are applied in Muslim countries In addition, bus...
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/80815/7/Poster%20Al%20Amirul%20Eimer.pdf http://irep.iium.edu.my/80815/8/THA2019-O-M02%20%281%29.pdf http://irep.iium.edu.my/80815/ |
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