Unveiling the Power of Tiktok: Exploring Consumer Purchase Intentions in the Post Covid-19 Pandemic in Malaysia
Despite the growing significance of Tik-Tok as a platform for advertising and entertainment, there is a lack of comprehensive research on how Tik Tok advertising content, particularly considering influencer credibility and sales promotion, influences consumers' purchase intentions in Malaysia a...
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Main Authors: | , , , , , , |
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Format: | Article |
Language: | English |
Published: |
Journal of Propulsion Technology
2024
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/44536/3/Unveiling.pdf http://ir.unimas.my/id/eprint/44536/ https://www.propulsiontechjournal.com/index.php/journal/article/view/5584 |
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