BizGuru 1.0 : Design and Development of a Mobile based Digital Marketing Guide for Elderly

• Main Authors: Ahmad Sofian, Shminan, Lee, Jun Choi, Merikan, Aren, Nur Zulaikha, Aziyen
• Format: Book Chapter
• Language: English
• Published: Springer Link 2023
• Subjects: L Education (General); T Technology (General)
• Online Access: http://ir.unimas.my/id/eprint/41272/1/Ahmad%20Sofian%2C%20Shminan.pdf; http://ir.unimas.my/id/eprint/41272/; https://link.springer.com/chapter/10.1007/978-3-031-18497-0_37

BizGuru 1.0 is an online learning platform using mobile devices known as mobile-based learning. It is a modernized alternative to acquiring knowledge which is suitable with the current digitalized environment. BizGuru provides learning materials that promote business-related knowledge, focusing on Digital Marketing. However, in this study, the mobile application design will be focusing on the elder’s group to cater for their needs. The target users are people aged 60 years old and above, who use an Android smartphone and are interested in gaining new knowledge. The purpose of the proposed application is to help these retired elderlies find an alternative that enables them to gain income at late age to continue supporting their living expenses. With the current pandemic situation and how they are often related to poverty, both circumstances result in the elders having to struggle to survive financially. Therefore, by using BizGuru, the elderlies do not only get to familiarize themselves with modern devices, but also they could look for other alternatives to gain income and avoid poverty which helps to fulfil the 1st goal of Sustainable Development Goals (SDG) on the eradication of poverty issues. Besides, this proposed application also provides learning opportunities for elderlies who have the desire to gain knowledge at late age which can help fulfil the 4th goal of SDG which is promoting life-long learning opportunities for all.