Market Isomorphism and Mobile Commerce Adoption in The Omnichannel: A Systematic Literature Review

Intense competition in the online retailing arena is transforming retailing systems to include mobile commerce resulting in increasing challenges to retailers since adoption is voluntary and changing consumer expectations shaped by circumstances, norms, and the need for new technology adaptations....

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Bibliographic Details
Main Authors: Tiu, Chai Hui, Dayang Affizzah, Awang Marikan
Format: Article
Language:English
Published: MAGScholar 2022
Subjects:
Online Access:http://ir.unimas.my/id/eprint/40279/3/Market.pdf
http://ir.unimas.my/id/eprint/40279/
https://magscholar.com/asian-journal-of-business-research/ajbr-vol-12-issue-2/
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